LOCATION
Zenia Boulevard, Alicante
CLIENT
Nhood
FOOTPRINT
230 m²
Inspired by Mediterranean culture, its history, and its gastronomy, Zitron is born, a tribute to the local citrus culture. This tribute is translated into an open, colorful space, initially abstract, but borrowing the striking shapes and colors of Mediterranean citrus fruits. Zitron creates a vibrant space, a content platform for the asset that promotes learning through play. It serves as a venue for workshops and events where the local community can see themselves reflected and feel a sense of belonging.
PLAY IN
THE SQUARE
AGAIN
Beyond the traditional association of the Spanish Levante with the cultivation of oranges and other citrus fruits, the reality of citrus cultivation in the Vega Baja del Segura is particulary relevant and intense. This has created an opportunity for any aesthetic intervention to invoke and draw inspiration from this world.
GOOD DESIGN
REMAINS
